At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.
Trade Marketing Manager
POSITION PURPOSE:
The Trade Marketing Manager is responsible for planning and driving Trade Marketing strategy, across all GT (General Trade) channels and execution for the brands / Portfolio across India. The TMM plays a key role in driving revenue and profitability, while managing key accounts, insighting and process improvements. This role involves working closely with sales, marketing, and supply chain teams to ensure effective execution and distribution of products. This role is essential for driving the success of CH products in the market, ensuring effective distribution, promoting sales, and maintaining strong trade relationships.
YOUR TASKS AND RESPONSIBILITIES:
Planning & execution of Trade marketing promotions/programs for entire brand portfolio across channels/region:
Build calendar for each activity on the basis of building blocks.
Execute as per plan by proper communication down the line to Regional Trade Marketing teams and Sales team
Tracking and monitoring of the same through proper tracking mechanism
ITeS/automation/dashboards – Customize based on Sales/FF/Analytics requirements
Planning and execution of loyalty programs for Trade partners and aligning them to business goals.
Conduct regular business reviews with trade partners to ensure alignment and performance
Measure the effectiveness of trade marketing activities and adjust strategies as needed
New business development - expansion/activation:
Planning execution of Portfolio Model stores
Assist Reginal Teams in execution of effectiveness of coverage/expansion/
Build and maintain strong relationships with key trade partners, including wholesalers, retailers, and distributors
Visibility:
Plan/implement merchandising/visibility progress/POSM sourcing & execution/Vendor management
Cost and process compliance:
Budgeting for TM spends across all brands/channels/regions
Process/Policies/Protocol to comply with SOM specified requirements on Trade Marketing
Prepare cogent data analysis of effectiveness of Inputs
Utilize data analytics to drive decision-making and optimize trade marketing strategies
Training and Development of Front Line:
SE/SR/Merchandiser/3P manpower - Training/Motivation/coaching
Tracking effectiveness and take corrective actions
WHO YOU ARE:
Science graduate with at least 7 years of relevant experience
Management education
Commercial Business Acumen
Exposure to trade marketing
Operational Excellence
Strong understanding of the Pharmaceutical/ FMCG or allied industries and OTC product categories
Excellent negotiation, communication, and interpersonal skills
Proficiency in data analysis and reporting tools
Strong organizational and project management skill
Willingness to travel >70% of time
Ever feel burnt out by bureaucracy? Us too. That's why we're changing the way we work- for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here
https://www.bayer.com/enfstrategyfstrategy
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YOUR APPLICATION
Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.
Location:
India : Maharashtra : Thane
Division:
Consumer Health
Reference Code:
832478
Contact Us
+022-25311234