At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.
Brand Manager
POSITION PURPOSE:
This position will be responsible for executing and tracking all the key brand plans along with identifying gap to goal/growth opportunities for respective brands based on in-depth analysis so as to meet the defined business objectives of sales, profit, market share and category/brand penetration.This position will be responsible for executing and tracking all the key brand plans along with identifying gap to goal/growth opportunities for respective brands based on in-depth analysis so as to meet the defined business objectives of sales, profit, market share and category/brand penetration.
YOUR TASKS AND RESPONSIBILITIES:
The primary responsibilities of this role, Brand Manager, Pain Management, CH Marketing as the owner of the brand assigned are to:
Develop short-term and long-term business and marketing strategy and plans for the assigned brand(s) built on consumer/ customer understandings and business analysis to deliver overall business objectives of topline, bottomline, market share, category/brand penetration.
Develop, Implement and Execute the plans to drive accelerated growth on a brand(s) by identifying regional/national growth opportunities using analysis to meet the overall business objectives; Monitor and track the progress of these plans/projects
Develop, Implement and Execute the plans to re-launch an existing brand or introduce a new product or a new category to meet the overall business objectives; Monitor and track the progress of these plans/projects
Track and analyze the business performance in terms of KPIs of volume, profitability, market share, penetration, including financial, competitive and research analysis and recommend plans to strengthen/ improve the performance.
Lead the monitoring, execution, and evaluation of advertising media, digital, promotions, price, packaging, in-store, direct-to-consumer trial generation and PR programs.
Utilize, track and plan the Promotion and Advertising budgets based on strategic priorities
Work in close collaboration with sales and distribution functions to sense and be in touch with business conditions and trends on the ground so as to be able to respond with agility at all time
Work closely with agency partners – mainline agency, social media agency, media agency, artwork design agency for planning, tracking and monitoring of various brand plans.
WHO YOU ARE:
Master's in business administration with at least 3-5 years of brand/marketing experience from a Tier I/II institute
Leadership/Self-starting/out of the box thinking capabilities, strategic analysis, collaboration skills
Strong analytical skills and ability to connect data, consumer insights and business results/opportunities
Strong English communication skills (verbal, written and presentation) is a must
Proactive and collaborative while able to provide independent, objective viewpoint based on data, business experience to drive/ influence brand strategy
Creative in developing solutions and applying new techniques with an entrepreneurial mentality
Preferred Qualification: Experience in CPG (FMCG), Consumer Health & or consulting is a plus.
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YOUR APPLICATION
Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.
Location:
India : Maharashtra : Thane
Division:
Consumer Health
Reference Code:
834316
Contact Us
+022-25311234