a) Develop and execute comprehensive marketing, business development, branding and external communication strategies aimed at optimizing market share and sales
b) Lead cross-functional collaboration with sales, support and other departments to align marketing strategies with business goals and enhance product/service offerings
c) Create specific marketing plans and campaigns for product lines to establish differentiation and drive competitive positioning in the market
d) Manage marketing events such as trade shows, conventions and sales meetings including venue research, vendor negotiation, customer invitations, on-site registration and post-event follow-ups
e) Maintain and nurture relationships with customers, partners and vendors to meet service requirements and foster long-term collaboration
f) Prepare marketing budget forecasts and reports on event metrics
g) Monitor competitive activity, track industry trends, and provide insights to enhance product lines or develop new products
h) Ensure continuous alignment of marketing initiatives with overall business development goals and profitability targets
i) Believes in and works with the Fortive and FBS Culture, works with Integrity.
Minimum graduate degree, post-graduation in management is good to have for this role with minimum 5 years of industry experience.
Fortive Corporation Overview
Fortive's essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
Fortive: For you, for us, for growth.