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With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities, and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold ourcompany valuesand powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
International Card Services (ICS) is the leading provider of Credit Cards, Business Financing, T&E Solutions, Supplier Payments, and Cross-Border Payments that help consumer, small, mid-size, and large corporations around the world manage nearly every facet of their business spending. International Card Services Centre of Excellence (ICS COE) is the newly established function within ICS with the mission to unlock growth and enable ICS to become the fastest growing segment within American Express.
ICS COE Marketing Analytics (ICMA) team sits within ICS COE and is the analytical engine that enables business growth across international markets. This is an outstanding opportunity in a high visibility role that will work very closely with marketing and sales teams within ICS COE and across international markets to provide meaningful analytics and actionable insights.
How will you make an impact in this role?
Build iCMV's for proven customer treatments like supp, upgrade, companion, lending (Plan It, Loan, Pay Over Time etc.) and SBO cross sell. Partner with finance and other stakeholders to enable roll out. Power iCMV usage for investment optimization and measurement across ICS markets.
Define the next steps for growth of AD trigger success across lead 4 markets in collaboration with local market leadership.
Own the retention frameworks – pre-attrition & SAC - for consumer and commercial. Optimize these frameworks through strategic deep dives. Work with customer marketing teams to enable utilization of these frameworks to drive top customer retention for ICS.
Drive ICS growth by supporting, enhancing, and delivering targeting framework for Customer treatments across Internal acquisition and lending.
Track success of campaign performance, measure effectiveness of targeting strategy and provide analytical support and actionable insights for future campaigns and marketing strategy.
"Drive cross-market Offer Personalization, Anti-Gaming & Affiliate strategy to boost acquisition outcomes and generate incremental revenue.
Evaluate the impact of different strategies on business outcomes and generate recommendations based on insights
Collaborate with cross-functional teams (Marketing, Finance, Product, Decision Science) to prioritize and plan various initiatives."
Minimum Qualifications
MBA or a master's degree in a quantitative field (e.g. Finance, Engineering, Mathematics, Computer Science or Economics)
At least 2 years of relevant work experience in analytics supporting either risk, marketing, or digital product functions.
Strong technical and analytical skills with ability to apply quantitative methods and business skills to drive business results.
Demonstrated ability to work independently and across a matrix organization partnering with business partners, functional owners, capabilities, technology teams and external vendors.
Strong programming skills are preferred. Experience with Big Data programming is a plus.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
Support for financial-well-being and retirement
Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
Generous paid parental leave policies (depending on your location)
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.