As a Product Marketer for new client acquisition,you will have an exciting global role and be part of the team responsible for the market success of a meaningful part of IBM's software portfolio. Youwill work on a highly skilled and dedicated cross functional team whose mission is to acquire new clients primarily through an inbound motion and product-led growth (PLG) approach. As part of this team, you will help drive incremental revenue growth outside our core client base and build a flywheel for sustainable long-term growth, building the future at IBM.
Focusing on new client acquisition, you will create useful content and product experiences that will resonate with our target buyer personas. Working in partnership with our dedicated product, sales, and ecosystem teams, you will help to plan, build, manage, and execute go-to-market strategies, including market moments and product/offering launches, to improve performance across the digital and ecosystem routes for one of IBM's products. You will learn all aspects of our product-centric approach: use cases, target audience, complementary IBM product capabilities, and competitive differentiation. This approach will, optimize impact with new target buying groups – aligning product values to their most pressing needs and highlighting IBM competitive differentiation to acquire new clients.
Your responsibilities include, but are not limited to:Market Expertise: Build expertise on the target market and audience for your products and develop strategies to drive new client acquisition.
Strategic Planning: Support the creation and execution of plans that align with business goals, driving acquisition by leveraging the Marketing Business Plan and targeting new clients effectively.
Partner Collaboration: Support efforts to tap into partner networks to gain exposure to a wider audience to acquire new clients. Build strong alignment with digital sales and create content based on sales plays with a focus on progressing existing clients and prospecting new ones.
Client-Facing Deliverables: Develop and deliver innovative product use cases that differentiate us from competitors. These deliverables include compelling messaging through web content, client presentations, analyst proof points, product demos, event kits to attract for new client acquisition.