A demand lead is responsible for the design, development, and optimization of omni-channel marketing programs associated with demand motions.
Strategy Planning & Customer Journey Design:Understand the market landscape, business objectives, target personas, key use cases, and product offers for your product
Translate business objectives into actionable marketing outcomes across the funnel.
Create an omnichannel digital journey for key audiences, including but not limited to: organic search, paid search, web, email, and routing.
Ongoing experimentation and manical focus on outcomes
Design the customer journey for specific segments across strategic accounts.
Execution Orchestration:Communicate demand strategy to relevant stakeholders, including but not limited to: global stakeholders, digital stakeholders, geohub teams, field marketing, BU stakeholders, etc.
Manage the execution of actions for your specific product team.
Partner with content, digital, and email experts to create and execute an omnichannel experimentation plan.
Performance Optimization:Understand brand demand performance trends for the assigned product and optimize performance issues.
Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment, or business line
Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline, or wins) with a keen eye on benchmarks and yield rates
Readiness to explain emerging performance opportunities or challenges
Strategies to deliver "next best actions" and support targeted pipeline coverage and revenue for the business
Insight into action—cycling of performance insights directly back into planning and orchestration.