Product Marketer

As the Product Marketing for new client acquisition, you will work on a highly skilled and dedicated cross functional team whose mission is to acquire new clients primarily through an inbound motion and product-led growth (PLG) approach to drive incremental revenue growth outside our core client base and build a flywheel for sustainable long-term growth.

We are looking for a product marketer focused on new client acquisition and creating useful content and product experiences that will resonate with our target buyer personas. Working in partnership with our dedicated product, sales, and ecosystem teams, you will plan, build, manage, and execute go-to-market strategies to improve performance across the digital and ecosystem routes for a one of IBM's products, including market moments and product/offering launches, in order to drive new client acquisition. You will be responsible for understanding all aspects of our product-centric approach: use cases, target audience, and complementary IBM product capabilities and competitive differentiation, optimizing impact with new target buying groups – aligning product values to their most pressing needs and highlighting IBM competitive differentiation for acquiring new clients. You are able to articulate a point of view concisely and effectively, aligning unmet needs with a differentiated message that is consistently brought to life through full funnel product content and artifacts (internal and external client-facing focusing on small medium business and ecosystem).