Manager/Senior Manager -Product Marketing (India)

About Zeta

Zeta is a next-gen banking technology company that enables financial institutions to launch modern and digital-native banking products rapidly. Its cloud-native and fully API-enabled omni-stack supports processing, issuing, lending, core banking, fraud, loyalty, digital banking apps, and many other capabilities. Zeta has 1700+ employees with over 70% in technology roles across locations in the US, UK, Middle East, and Asia - representing one of the largest and most capable teams ever assembled in banking tech. Globally, customers have issued 20M+ cards on Zeta's platform.
Learn more @www.zeta.tech,careers.zeta.tech,Linkedin, andTwitter/X,

About Zeta's Products

Over the last decade, Zeta has built one of the most ambitious, comprehensive, and modern suite of banking tech products ever conceived globally. Solutions built using our products are helping to transform large global financial institutions and rapidly emerging card issuers alike.

Specifically, please see the following case study of PayZapp, a payments app built by Zeta for HDFC Bank,won a prestigious global award for innovationand how Sparrow financial launched one of thebest card experiences for subprime card holders in the USpowered by Zeta.

Our product suites comprise of:

Tachyon- Core Banking & Payments Processing
Neutrino- Digital Banking Experiences
Saturn- Customer Servicing Suite
Electron- Commercial Payments (Cards, Expense Mgmt, Employee Benefits, etc)
Luminos- Customer Engagement (Rewards & Loyalty, Notifications, etc)
Merlin- Conversational AI
Olympus- Private Portable Cloud for Banking
Zeus- Data & Analytics Suite

About the Role

As a product marketer you will amplify Zeta's product vision as our external-facing storyteller and advocate. Your role sits firmly at the intersection of product, sales, customer success and marketing.
As a Product Marketing Manager, you'll spearhead content creation, conduct comprehensive research (competitor, market, product), and articulate compelling value propositions for Zeta Products. You'll also synthesize market insights into actionable points of view, driving strategic decision-making across product, marketing, and sales teams. As such, you will work closely with Zeta's CMO, Head of Product Marketing, regional sales leaders, and engineering, product & marketing leaders to execute the company's product marketing strategy across regions.
Responsibilities

KRAs: Where you are expected to deliver

Content Creation:driving a range of content for multiple product suites outlined earlier spanning:
Segmentation - personas, ICP definition, addressable market calculations, buying journeys, etc
Positioning - position various Zeta products and solutions for the chosen segments
Messaging - own messaging & POV that feeds into awide range of assets

Research & Analytics:Most successful product marketers will be voracious consumers of opinions, papers, news, white-papers, webinars and other content from a range of sources to inform their own POV & content generation.

Go-To-Market Motion:support GTM efforts and campaigns across markets
Support in-market teams - customer insights, sales enablement materials, analyst briefings, etc
Campaign execution (co-owned with country marketing leaders) - ensure that various types of content marketing campaigns are executed flawlessly and with high impact

Activities: How you are expected to deliver
To achieve the responsibilities outlined in the earlier section, you will engage in a wide range of activities - described below:

Writing & Publishing
You will producea wide range of written materialsin many different contexts. This is one of the most important activities you will be expected to perform.

Developing Customer & Market Connect
You will spend considerable time embedded with our customers and prospects along with our sales and customer success teams so that you can sharpen your understanding of their needs.

Researching, Reading & Consuming
Most successful product marketers will be voracious consumers of opinions, papers, news, white-papers, webinars and other content from a range of sources to inform their own POV & content generation.

Deep Embedding in the Product & Engineering ecosystem
Zeta has 1000+ product managers, architects, and engineers building the next-generation of banking technology - a meaningful portion of your time will be spent interfacing with them so that you can understand the nuances of our solutions and bring them to light in a compelling format to the external world.

Speaking & Educating
Over time, you will be expected to present your research, industry perspectives, and Zeta's products and solutions in internal and external fora - such as analyst briefings, training sessions, and more.

Assets: What you are expected to deliver
You will be accountable for creating a wide-ranging set of materials indicatively listed below. While you are expected to be extremely hands-on and provide the core argumentation, structure, and logic, you will be supported by a team of content writers and editors to bring these assets to ship-ready condition.

Buyer Personas
Case Studies
Product Collaterals
ROI Calculators
Positioning Documents
Feature Descriptions
Website(s) & Microsites
Panel discussion questions
White Papers
Brochures
Decks
Datasheets
Sales Enablement Materials
Partner Marketing Collateral
Webinars
Battle Cards
Product Training Materials
Skills

Skills, Attitudes, and Competencies

Admittedly, this is a long list, and perhaps impossible to find in a single individual. However, these are attributes we care about and we would love to hear from you about how you would rate yourself across them.

Deep knowledge of the digital payments and financial services space
Deep understanding of Zeta's target audience (banks and financial institutions)
First principles, MECE, 80:20, and systems thinking
Strong writer - this role requires individuals with very strong writing skills
Engineering mindset with an ability to understand technical product details
Strong design sensibility & creative bent of mind
Hands-on and capable of doing the work vs. just managing others
Can juggle multiple balls in a fast-paced work environment with changing priorities
Team player and mature and empowering manager
Detail orientation (cross every t and dot every i)
Well-developed commercial acumen and problem-solving ability
Ability to corral people needed to solve a problem
Resilience, humility, and the ability to thrive with candid feedback
Analytical orientation with ability to use data to answer questions and solve problems
Detail orientation (cross every t and dot every i and notice that this is a repeat)
Ability to build and maintain meaningful relationships both internally and externally
Adaptable, approachable, and open minded with an ability to work across cultures
Experience and Qualifications

Engineering degree (Bachelor's or higher), MBA (Master of Business Administration from Top tier academics (IIM / ISB / IIT / BITS / NIT or equivalent Tier-1 institutes)
10 + years of experience in the B2B space as a product marketer
Ideally 5+ years in a product marketing role in the banking / payments industry
Experience with B2B enterprise products with complex sales cycles
Additional Reading (Recent News & Publications)

Zeta aims to power 50% of $1T transaction volume over UPI,3 min read
When the Levee Breaks: A Rallying Cry to Modernize Card Tech, 21 pages, 30 min read
Zeta Powers Sparrow's Industry-leading Credit Card for the Underserved, 6 min read
HDFC Bank: Connecting Legacy & Innovation with PayZapp, 17 pages, 20 min read
Delivering Consent-Driven Customer Data Access, 6 min read
7 Insights From Public Comments on CFPB 1033, 5 min read
Equal Opportunity

Zeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success