Senior Marketing Manager

About Zeta
Zeta is aNext-Gen Banking Techcompany that empowers banks and fintechs to launch banking products for the future. It was founded byBhavin Turakhiaand Ramki Gaddipati in 2015.
Our flagship processing platform - Zeta Tachyon - is the industry's first modern, cloud-native, and fully API-enabled stack that brings together issuance, processing, lending, core banking, fraud & risk, and many more capabilities as a single-vendor stack. 20M+ cards have been issued on our platform globally.
Zeta is actively working with the largest Banks and Fintechs in multiple global markets transforming customer experience for multi-million card portfolios.
Zeta has over1700+employees - with over70%roles in R&D - across locations in theUS,EMEA, andAsia. We raised$280 millionat a$1.5 billionvaluation from Softbank, Mastercard, and other investors in 2021.
Learn more @www.zeta.tech,careers.zeta.tech,Linkedin,Twitter

About Zeta's Products
Over the last decade, Zeta has built one of the most ambitious, comprehensive, and modern suite of banking tech products ever conceived globally. Solutions built using our products are helping to transform large global financial institutions and rapidly emerging card issuers alike.
Specifically, please see the following case study of PayZapp, a payments app built by Zeta for HDFC Bank, whichwon a prestigious global award for innovation,and how Sparrow Financial launched one of thebest card experiences for subprime cardholders in the USpowered by Zeta.

Our product suites comprise of:
Tachyon- Core Banking & Payments Processing
Neutrino- Digital Banking Experiences
Photon- Payment Gateway & PSP Suite
Saturn- Customer Servicing Suite
Electron- Commercial Payments (Cards, Expense Mgmt, Employee Benefits, etc)
Luminos- Customer Engagement (Rewards & Loyalty, Notifications, etc)
Merlin- Conversational AI
Olympus- Private Portable Cloud for Banking
Zeus- Data & Analytics Suite

Job Location:Bangalore, India
About the Role

We seek a dynamic Senior Marketing Manager to lead innovative marketing and branding campaigns to promote our cutting-edge product suite to banks and fintechs in India. If you are passionate about banking tech and excited to drive the future of credit in India, join us at Zeta and make a significant impact.
Responsibilities

Market Insights and Best Practices
Stay Updated:
Stay abreast of best practices and frameworks for content, social media, and messaging in B2B SaaS marketing.
Monitor emerging trends, channels, events, communities, trade, and industry bodies to influence the narrative on next-gen banking.
Follow competitors, influencers, and thought leaders in banking and fintech to build a comprehensive point of view and narrative.
Participate in weekly catchups with product, engineering, and sales leadership to stay informed about new features, engineering excellence, and upcoming sales opportunities.

Branding and Sales Enablement
Brand Positioning:
Drive awareness, engagement, and interest in Zeta Tachyon Suite through creative and impactful campaigns
Develop a clear, compelling value proposition that differentiates Zeta from competitors.
Drive continuous positioning, focusing on SEO efforts and media outreach.
Sales Support:
Connect regularly with sales leaders to understand the sales pipeline and marketing support required.
Develop sales collateral, pitch decks, and other materials that support the sales funnel and highlight the value of our solutions.

Campaign Development and Execution
Campaign Strategy:
Develop a strategic marketing roadmap, evaluating key goals for brand building and sales enablement in collaboration with marketing and business leaders.
Build a campaign calendar featuring company-wide lightning strikes, focused thunderbolts, content-led monsoon showers, and targeted ABM campaigns, ensuring top-of-mind recall among the target audience.
Build media plans for each campaign with a detailed activation calendar for each channel.
Content and Templates:
Build playbooks for different forms of brand activation across email marketing, events, social media, and performance marketing.
Collaborate with Creative CoE to create ready-to-deploy templates for landing pages, email campaigns, social ads, banners, case studies, whitepapers, and event collateral.
Execution and Performance:
Collaborate with Content, Design, Digital, PR, and Dev CoEs to create and deploy campaign collateral.
Work with the Project Management team to plan the timely execution of campaigns.
Oversee the creative production process by continuously providing direction and feedback.
Ensure adherence to brand guidelines and consistent brand representation across all collaterals.
Performance Dashboards:
Continuously monitor campaign performance and outcomes and provide direction to achieve campaign goals where required.
Develop dashboards to evaluate campaign performance by aggregating performance data from various channels.
Key Performance Indicators

Number of campaigns launched (Thunderbolts, ABM) - Campaign reach and engagement metrics
Volume and quality of content in Monsoon Campaigns (blogs, whitepapers, videos, etc.)
Content engagement rates (views, likes, shares, comments)
Brand awareness metrics (surveys, brand recall)
Number of Marketing Qualified Leads (MQLs) generated - Conversion rate from MQLs to sales
Number of Sales collateral produced (pitch decks, case studies) - Qualitative Feedback of Sales Collateral
Accuracy and comprehensiveness of performance dashboards - Frequency and Timeliness of Reporting & Actionable insights provided
Number of playbooks and templates created- Adoption and usage rate of these materials by the team
Website Traffic - SEO ranking
Performance of digital ads (click-through rates, conversion rates)
Interfaces

Internal - Sales, Engineering, Digital Marketing, Design, Content, Web Development, PR, Events
External - Production Partners, Industry Bodies, Event Partners, Digital Agencies, Creative Freelancers
Education and Experience

A management degree in marketing, business, or a related field is a plus. Advanced degrees or certifications in digital marketing are a plus. We love people who love learning
8+ years of experience in the B2B SaaS space as a brand marketer
Skills, Attitudes, and Competencies

Understanding of the digital payments and financial services space
Extensive experience in B2B marketing, particularly within the banking and fintech sectors.
Understanding of Zeta's target audience (banks and financial institutions)
First principles, MECE, 80:20, and systems thinking
Strong design sensibility & creative bent of mind
Hands-on and capable of doing the work vs. just managing others
Can juggle multiple balls in a fast-paced work environment with changing priorities
Team player and mature and empowering manager
Detail orientation (cross every t and dot every i)
Ability to corral people needed to solve a problem
Resilience, humility, and the ability to thrive with candid feedback
Analytical orientation with the ability to use data to answer questions and solve problems
Detail orientation (cross every t and dot every i and notice that this is a repeat)
Ability to build and maintain meaningful relationships both internally and externally
Adaptable, approachable, and open-minded, with an ability to work across cultures
Comfortable with digital marketing tools, including Hubspot and Adobe Creative Suite.
Experience with AI tools like ChatGPT, MidJourney, Jasper AI, and Claude 3 is a plus.
Proficiency in business tools like Office, including Excel and PowerPoint, is compulsory.
Additional Reading

Zeta aims to power 50% of $1T transaction volume over UPI,3 min read
When the Levee Breaks: A Rallying Cry to Modernize Card Tech, 21 pages, 30 min read
Zeta Powers Sparrow's Industry-leading Credit Card for the Underserved, 6 min read
HDFC Bank: Connecting Legacy & Innovation with PayZapp, 17 pages, 20 min read
Delivering Consent-Driven Customer Data Access, 6 min read
7 Insights From Public Comments on CFPB 1033, 5 min read
Equal Opportunity
Zeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success