Build, execute, deploy and monitor campaigns using Adobe Campaign in multiple channels, including email, SMS, digital, and direct mail
Provide forecasted volumes in campaign requirement sessions
understand JS in Adobe Campaigns and APIs
Apply business rules, inclusions, exclusions and guide segmentation.
Collaborate with client team to set up email, SMS creatives using standard templates in Adobe Campaign Classic.
Coordinate with the Client stakeholders to receive campaign files, validate HTML is rendering accurately in the Adobe Campaign template and personalization attributes are correct.
Perform QA on audience and creative to ensure right customers are receiving the correct campaign content and the defined mandatory checks for all email creatives are completed before scheduled/manual deployments.
Perform Audience file validation against the specific creative to confirm correct set of customers are receiving the campaign.
Perform checks on the creative for design, layout and preview with the actual populated data.
Perform rendering validation across multiple operating systems and device types
Scheduling and launch campaigns after all QC steps are performed.
Track deployment details and schedules per requirements.
Report bounces, undeliverable, unsubscribes and invalid email addresses and maintain a list of undeliverable emails and perform checks against the list prior to each deployment
High level understanding of databases from Customer data to Campaign data level
Understanding of data flows and ETL/workflow schedules
Hands on experience in SQL, Oracle, or another relational database for building packages triggers
Monitoring system health, provide input for the application server, and provide database server clean-up activities
Monitor automated campaigns