We are hiring for Marketing Manager role for one of our reputed clients in Agri input industries for Gujarat location, Interested candidates can apply to this job posts or share their CVs with [Confidential Information].Position DetailsRequired Experience: 6-10 yearsJob Location: AhmedabadIndustry: Agri InputB.Sc (Ag)/M.Sc(Agri), MBA DesirableWork Experience 6 to 10 years experience in Agri input (preferred Agrochemical) industry | 2 to 3 years experience in handling field marketing initiatives mandatoryPrevious experience of working in field sales is desirableExperience in Product Mapping and preparing Marketing Plan for certain geographiesStrategic ResponsibilitiesProvide inputs to the Marketing Head / Zonal In Charges for preparation of zonal marketing plans (existing and new products, rollout timelines, marketing expenditure, desired benefits)Develop marketing plan for new geographies (for example, target farmer groups, roll out of promotion initiatives)Conduct potential mapping for the pipeline product for three to five years (for example, development, testing, launch, growth, maturity)Develop innovative ideas for increased marketing and field effectiveness (for example, innovative branding and promotion initiatives, product training methodologies)Operational ResponsibilitiesField Promotional Support ActivitiesAchieve the annual product marketing targets for the Region / Zoneby effective planning, coordination and execution of demand generation activities, in collaboration with the Field sales staff (for example, demonstrations, field days, product campaigns, crop campaigns, farmer meetings, dealer / channel partner meetings)Implement product launch activities of the pipeline products through planned initiatives like demonstrations, field days, testimonial farmers, etc.Provide detailed planning and execution support for roll out of planned marketing initiatives to the Field sales team (for example, promotional tools, providing technical know-how, coordinating logistics for promotion programs)Coordinate with the HO Marketing/External agencies (for example, co-marketing agencies, event management companies, ad agencies) for organizing promotion campaigns and otherapprovals, distribution to the field sales)Product Training Support ActivitiesSupport the Field sales staff in resolution of queries/ issues related to product, marketinginitiatives, etc. (for example, product queries from farmers, damage control for any issues onfield).Improve efficiency and effectiveness of field staff, through execution of planned trainingprograms , in coordination with the Product Managers and HR (for example, product training, customer handling, dealer management)Provide in puts on Initiation and regulation of new system developments (for example, product related, sales process related)Market FeedbackProvide feedback to Marketing Head/Product Managers regarding activities undertaken (e.g. feedback / reaction on campaigns and promotional activities; opportunities for improvement, customer r queries)OthersPrepare and submit reports of marketing initiatives to the Zonal Sales In Charge & MarketingHO team, as per specified timelines (for example, roll out plan vs. actual, customer feedbackand queries, effectiveness of campaigns, product / field training status)Ensure Compliance to statutory & organization policies including safety, health, environment &audit, in all marketing initiatives executed in the field.Financial ResponsibilitiesTrack and monitor marketing expenses for the region / zone, and provide inputs to the Zonal in Charge and Head Marketing, as required (for example, plan vs. actual spend, unplanned expenditure, spend on special projects, benefits accrued thru marketing spend).People ResponsibilitiesAttend trainings on training needs identified or imparted by HRFunctional CompetenciesSound Product KnowledgeIndustry KnowledgeExcellent Knowledge of sales, credit process and dealer management processMSOffice SkillsBehavioral CompetenciesCommunication & executive presenceBusiness acumen & decision makingPeople focusProcess adherence / system orientation Customer focusDrive for result
