About Us:
Paytm is India's leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks' financial instruments. To further enhance merchants' business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.
Key Responsibilities:
Craft engaging and on-brand copy for various social media platforms (Instagram, Twitter, Facebook, LinkedIn, etc.) to drive engagement and enhance brand visibility.
Collaborate with marketing, design, and creative teams to ensure consistent storytelling across all campaigns. Create and proofread social media posts, captions, taglines, and short-form content that captivates audiences and encourages interaction.
Stay updated on social media trends and cultural movements, producing timely and creative content tailored to each platform.
Establish a consistent brand voice, adapting to different audiences and platforms while keeping content fresh. Simplify complex or technical information into user-friendly language.
Write engaging and persuasive copy for growth marketing, social media, and product marketing initiatives.
Conduct research to ensure accuracy and relevancy of content.
Collaborate with designers and team members to ensure alignment with branding and messaging.
Provide guidance and support to team members, fostering a collaborative work environment.
Monitor and analyze performance metrics to refine content for improved engagement.
Requirements:
3-5 years of experience in social media copywriting.
Strong understanding of social platforms, algorithms, and industry best practices.
Proven track record of creating concise and compelling content that resonates with diverse audiences.
Experience in fast-paced settings, managing multiple projects and deadlines simultaneously.
Excellent communication and teamwork skills to thrive in a cross-functional environment.
Ability to tailor copy for various platforms, audiences, and campaign objectives.
Basic knowledge of SEO and content marketing trends is a plus.
Why join us
1. A collaborative output driven program that brings cohesiveness across businesses through technology
2. Improve the average revenue per use by increasing the cross-sell opportunities
3. A solid 360 feedback from your peer teams on your support of their goals
4. Respect, that is earned, not demanded from your peers and manager
Compensation:
If you are the right fit, we believe in creating wealth for you
With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!