As a Senior Product Manager, you help define product strategy, deliver business results through execution of that strategy, and manage the end-to-end lifecycle of the product. Other responsibilities include:Gather market and client requirements to support design and validation of product and recommend differentiation strategy and value proposition. Demonstrate product capabilities and drive stakeholder validation (e.g., beta and sponsor user programs), analyzing feedback to identify and address gaps or opportunities. Lead translation of prioritized requirements to development plans for a differentiated offering. Evaluate digital readiness. Collaborate with development, operations, and design leaders to create offering releases and align offering design with business objectives. May help lead build/buy/partner decisions for offerings/features.
Maintain a deep understanding of market dynamics, help define routes to market, develop Go To Market (GTM) strategy, and execute launch readiness plan for an product or feature. Create messaging briefs to help generate marketing content. Confirm technical accuracy of marketing communications. Collaborate with sales, marketing, and channel on GTM and partner enablement plans. Contribute to learning programs and enablement assets.
Use internal and external sources to develop market Points of View (POV), using primary (e.g., customers, prospects) and secondary research to maintain a robust outside-in perspective on market requirements. Analyze research on competitive landscape and market influencers (e.g. capabilities, GTM strategies).
Collaborate with broader product team to prioritize roadmap deliverables. Discuss risks and trade-offs with development teams, and help manage on-schedule delivery.
Own key outcome metrics, including usage and user experience, market, sales and operational metrics.
Work with sales, design and product marketing to analyze metrics and product performance, gaps, and opportunities. Identify and address weaknesses or GTM execution issues. Monitor key deals and progression in sales pipeline. Drive win/loss data collection and analysis.
Develop business plans (e.g., financial model, product/market fit, resource capacity forecasting, etc.)
Analyze complex/new situations, anticipate potential problems and future trends, assess opportunities, impacts, and risks. Develop and implement solutions.