ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands. May be responsible for social media marketing and online community management.
This role in summary
This role will conceptualize and execute various acquisition strategies, both paid and organic, and manage comprehensive digital marketing campaigns. This role is pivotal in driving brand awareness, acquiring customers. enhancing digital presence, and analyzing campaign performance to optimize consumer journey and conversion rates.
Your responsibilities will include
Lead all acquisition efforts, including paid and organic channels, to drive brand equity and D2C traffic
Design and execute SEM campaigns focused on brand and direct-to-consumer (D2C) acquisition.
Manage paid campaigns across digital media platforms to drive brand awareness and equity.
Lead analytics and reporting, focusing on funnel analysis, conversion metrics, consumer journey paths and cost of customer acquisition
Oversee affiliate marketing programs
Utilize Adobe Marketing Automation Suite and Adobe Target for campaign management and to drive conversion.
Devise & implement SEO strategies to improve search engine ranking and increase organic traffic acquisition.
Minimum requirements
MBA with overall 7-8 years and preferably a few years spent in a Digital Agency
Preferred skills and experiences
Strong experience in SEM, paid digital campaigns, and affiliate marketing.
Solid understanding of SEO best practices and experience in driving organic growth.
Exceptional analytical skills with experience in conversion metrics and funnel analysis.
Proficiency in Adobe Marketing Automation Suite and Adobe Target will be an advantage
Excellent communication and teamwork skills.
What we offer
A role in a globally respected brand within the consumer durables sector.
An innovative and dynamic work environment.
Opportunities for professional growth and skill enhancement.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter,LinkedIn ,Instagram andYouTube .
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.