Digital Marketing Manager - Ibm Cloud

Work with the VMware squad to  define & own demand KPIs for the VMware on IBM Cloud Campaign based on overall objectives defined by the business
Be responsible for strategy & GTM tactics & execution of the VMware on IBM Cloud campaign  
Clearly communicate the demand strategy to VMware on IBM Cloud Squad , the Cloud Marketing executives, the demand strategy leaders and the web & automation teams.
Create an omnichannel digital journey for key audiences, including but not limited to: organic search, paid search, web, email, and routing.
Ensure the RLM plans for the campaign is optimised and lead enablement for the digital sales teams to impact creation of high quality pipeline which converts to revenue  
Lead ongoing experimentation and have a maniacal focus on outcomes
Perform deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line
Insight into action – cycling of performance insights directly back into planning and orchestration

Draw out deep analytics & insights about the overall performance of the Cloud campaign and recommend actions to close the ga