Demand Generation Professional

Builds and publishes complex end to end programs on Marketo independently, based on specifications
Proactively suggests improvements to campaign design
Understands Marketing Automation in overall Marketing structure
A/B Testing and Optimization
Delivers operations reporting and optimization
Data management and governance
Email deliverability
Partners to define and deliver against KPIs
Shows deep understanding of databases and reporting tools and metrics for troubleshooting and executing stakeholder requirements
Represents discipline on transformation projects and key marketing initiatives
Executes within Marketo across all Core and Hub requirements
Delivers other tasks related to the Adobe Tools in the context of the marketing transformation.