The Content and Client Experience Strategy team creates and curates content and experiences that articulate and amplify a compelling, differentiated, and consistent narrative about how IBM and our ecosystem of partners create value for our clients, educate them about our technology and consulting expertise, and ultimately drive IBM business growth. The team ensures that our messaging at events and experiences (e.g., Innovation Studios) is:aligned to IBM's GTM strategy to deliver on business growthdelivered in fresh and engaging formats that foster strong emotional connections and a deep understanding of IBMcan be scaled with consistency and relevancy across marketsAs a narrative strategist, you will focus on cultivating a deep understanding of the market, our clients, and IBM's differentiated value. The ideal candidate will pull that understanding into well researched points of view around how IBM technology and expertise deliver value across various themes, industries, and business imperatives. You will also work to create unique narratives for priority IBM events and client experiences that curates and customizes our IBM story for a particular target audience, including their pain points, motivations, and information needs. You further must galvanize and align all stakeholders, with varying levels of seniority, on the singular narrative and ensure all content and experiences reinforce our overarching story to deliver impactful messages that resonates with our target audience.This role will work closely with experts across the company including product and content marketing, communications, offering management, sales, and others, to build on their expertise and drive consensus to ensure our content and experience aligns with our business goals and messaging. In addition to the narrative, you will create additional content (e.g., keynotes, discussion guides, panel Q&A, speaking session storyboards/flows, speaking scripts, session titles and abstracts, booth copy and signage, etc.) and provide recommendations on other client-facing assets (e.g., case studies, videos, demos, etc.). You will also collaborate closely across the broader team to to bring to life the event themes in new and memorable ways and to measure and analyze content performance to continuously improve our content and experience strategies and achieve business objectives.If you are a talented storyteller with a passion for technology and a desire to drive business growth, you are encouraged to apply for this exciting opportunity!
