Campaign Specialist-Sfmc

As SFMC Consultant, you are responsible to facilitate tactic development through Production Partners and Marketing Managers, and ensuring timelines are met. You will perform art and copy proofing, link validation, and facilitates creative approval process from legal.Responsibilities:Manage day-to-day operation of email marketing and automation programs, specifically Salesforce marketing cloud, to optimize programs and initiativesCreate and maintain marketing automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey BuilderFacilitate list critical issue with Research and Analytics (R&A), Originator, Marketing Manager and Campaign Analyst to secure resolution and approvalReview and validate campaign workflow/process flow for given campaignValidate Audience sheet for the respective tactic/channel/campaignCoordinate with stakeholders and ensure timely launch of the campaignBuild complex campaign journeys, filter entry audience.Build SQL scripts to extract data and use it as an entry audienceCreation of base templates and content blocks with personalization Communication with market point of contacts, solution assessment and effort estimation, support internal teamCommunicate with IBM colleagues and provide support for junior team membersAnalyse the campaign requirements and suggest the type of DE and logic that needs to be usedUnderstand the database structure to come up with exception handling while amp scriptingDevelop AMP Scripting for dynamic builds, hide/show blocksCreation of user input form pagesBuild required automation in Automation Studio whenever requiredBuild error and exception handlers to prevent unhandled risks