Analytics Professional

Data powers the insights companies use to transform the way they work. Do you enjoy analyzing data to push marketers to take actions that improve their performance? Do you have proven experience finding actionable insights in large data sets that lead to measurable business results?The Marketing Analytics team directly impacts the direction of the marketing organization and all of IBM.  We provide insights that drive both strategic and tactical outcomes for the company and directly guide marketing execution.As a Senior Data Analyst, you will work with business stakeholders, engineers, marketing and sales teams to use analytical insights to develop strategies for end-to-end campaign implementation and execution.You will get exposure to all aspects of marketing, from early-stage audience targeting via paid media investment, to capturing demand through our web presence, to response to lead management and sales analytics.In this role, you will have the opportunity to focus on synthesizing and applying analytic insights during the execution phase to improve performance for a particular business area, project or trial.Perform quantitative analyses to evaluate customer engagement and the impact of marketing activities on-demand generation, including pipeline, revenue, content engagement, media spend optimization, routing, channel performance, lead conversion, pipeline yield and ROI, and other key strategic leversUtilize proprietary and external data to analyze IBM's target audience segmentation and create recommendations for improving the user experience at all stages of the journeyMeasure performance and establish new measurement systems to detect performance shifts and increase marketing effectivenessDevelop and present data-driven optimization recommendations via dashboards, reports, and ad hoc analysesCommunicate insights to team members, other marketing groups, and IBM leadershipWe maintain a responsible consideration of health and safety practices and ongoing support for a hybrid office, in-office/remote office balance.