DAZN Advertising is the advertising division of live sports OTT service DAZN. The Advertising Strategy Director role will be responsible for the strategic approach of the Global Sales team from the creation of go-to-market media & sponsorship packages to proactive brief responses.
The successful candidate will be responsible for the strategic output of the Global Sales team, working very closely with the Agency & Brand Direct Sales teams to maximise revenue from DAZN inventory across multiple rights and territories. You will be responsible for making event or right inventory more appealing to brands and assist the sales team in answering briefs from agencies or brands direct, connecting DAZN to the brand's strategic objectives and formulating creative concepts with the creative teams.
Benefits include access to DAZN, 25 days' annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
As our new Advertising Strategy Manager, you'll have the opportunity to:
6-8 years experience working in sports media within a creative agency, media owner or social platform.
Extensive understanding of the sports rights landscape including rights IP usage & sponsorship restrictions.
Strategic leadership within the sports, media, social and content verticals.
Confident presenting multi-platform content executions to budget holders & decision makers.
Proficient in the creative process, managing specialists to ideate & produce compelling content concepts.
Extensive understanding of content formats & platforms and influencer network.
Exceptional people management and communication skills.
Experience of working with multiple internal teams to deliver premium output.
You'll have:
Responsible for the strategic output of the Global Sales team in London including creation of sales materials in presentation and video format.
Working with VP Global Sales, Head of Agency Sales and Head of Brands Direct to create a strategic sales approach for the fiscal year, highlighting areas of growth and opportunity.
Working with market strategy leads to understand nuances of each market to develop multi-market responses to briefs.
Creation of event or right-based packages for Sales team to take to market
Development of media-based responses to brand or agency briefs.
Creation of proactive sales materials demonstrating relevant insights and understanding of brand objectives.
Management of strategic & creative process following briefing, ensuring proposals are delivered time-efficiently and deliver against brand objectives.
Working closely with Team Whistle resources in New York & creative teams i London to ensure successful ideation & campaign delivery.
Driving recognition of DAZN in the sports industry through external PR &award entries.
At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.
As part of our team,you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.
DAZN VALUES – THE 'HOW' IN WHAT WE DO:
AMBITIOUS – people who want to make a big impact and drive DAZN forward.
INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business. People who come up with better, simpler ways of doing things.
PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it. People who love what they do and show commitment every day.
BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance and our results.
SUPPORTIVE – people who know that we achieve more as a team than as individuals. People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers. People who consider others before making decisions.
At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.
Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.
If you'd like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.
