NOTE:Please note that this job posting is for a potential future opportunity. We recognize the value of building strong networks and pipelines for the future and would like to connect with you to understand your interests and aspirations.JOB SUMMARYDisney+ Hotstar is the fastest growing entertainment brand in India with one of the largest subscription services in the country, and millions more accessing quality entertainment that's available for free. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favourite content, migrating audiences at scale from television to a device of their choice.The incumbent will be responsible for formulating Disney+ Hotstar's Entertainment ad sales proposition on the back of external market intelligence and internal user growth and product/ content innovationsABOUT THE TEAMThe Entertainment PRS team is responsible for developing the overall monetization strategy for Entertainment on Disney+ Hotstar, which includes - supply forecasting, pricing and packaging, and overseeing the ads delivery. Additionally, the team also contributes towards developing an Annual Operating Plan and Long-Range Planning through analysis of market trends and internal data.YOUR KEY RESPONSIBILITIES Drive Disney+ Hotstar's Entertainment Revenue Growth:Collaborate with sales, marketing & creative works team to drive revenue growth for the identified verticalsCreate customized solutions to key advertisers linked to their marketing objectivesAbility to propose advertiser deliverables on Disney+ Hotstar for LCS/SMB businesses to win share of wallet from the brandsBuild customized narratives for why advertisers should invest with D+H: Value proposition laying out points of differentiation vs. other mediumsDevelop deeper insights and understanding of the dynamic market requirements through advertiser/client interaction and facilitate "Why Buy?" propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities in tune with Digital marketing trends- consumer and customer, New age App industry, Big data and AnalyticsDisney+ Hotstar's Entertainment Consumer behaviour into insights for advertisers:Deep understanding of user behaviour, historical trends and mapping them to market realitiesDevelop advertiser value propositions linked to our position of strength on these metrics vs. other digital & TV mediumsAbility to learn various D+H internal tools to provide support to the sales team for business growthStrategic outlook to the portfolio business:Constantly review current methodologies, tools and indexes and incorporate new approaches to pitch and present our products to advertisers and sponsors.Develop tracking mechanisms & prepare various dashboards to increase sales efficiencies and catch inefficiencies in a good market. Building sharp execution templatesBuild relevant post-evaluation process:Understand how advertisers measure campaign success: Key metrics used, 3rd party evaluations done (Nielsen, Kantar etc.)Collaborate with the measurement team to develop key elements of the client's evaluation decksCollaboration:Effectively collaborate with the front-line sales team & different sales strategy teams (Ad Tech, Ad Ops and Brand solutions)SKILLS & ATTRIBUTES FOR SUCCESSStructured problem solver - Ability to develop solutions in an ambiguous environmentStrong in analytics with a high comfort around Excel modelingShould have worked in inter-team and intra-team collaborative rolesPREFERRED EDUCATION & EXPERIENCETotal experience of 5-7 years, out of which preferably 3-5 years of strategy consulting experienceABOUT USDisney+ Hotstar is India's leading streaming platform that has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission-driven organization with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our successDisney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or non-job-related disability, as well as all other classifications protected by applicable lawsWHY JOIN USNo Dress CodeUnlimited LeavesDiverse & Inclusive Culture Fun Life BalanceLINKSwww.hotstar.com https://careers.hotstar.com/join-us https://www.linkedin.com/company/disney-hotstar/mycompany/#Non-Tech
