Build, execute, deploy and monitor campaigns using Adobe Campaign in multiple channels, including email and SMS
Provide forecasted volumes in campaign requirement sessions.
Understand front-end development using HTML, CSS, & JS in Adobe Campaigns and APIs.
Apply business rules, inclusions, exclusions and guide segmentation.
Collaborate with client team to set up email, SMS creatives using templates in Adobe Experience Manager.
Coordinate with the Client stakeholders to receive campaign files, validate HTML is rendering accurately in the Adobe Experience Manager template and personalization attributes are correct.
Perform QA on audience, creative and actual email & SMS campaigns to ensure customers from the designated audience segments receive the correct personalized campaign contents and the defined mandatory checks for all email creatives are completed before scheduled/manual deployments.
Perform Audience file validation against the specific creative to confirm correct set of customers are receiving the campaign.
Perform checks on the creative for design, layout and preview with the actual populated data.
Perform rendering validation across multiple operating systems and device types.
Scheduling and launch campaigns after all QC steps are performed.
Track deployment details and schedules per requirements.
Report bounces, undeliverable, unsubscribes and invalid email addresses and maintain a list of undeliverable emails and perform checks against the list prior to each deployment.
Configure routing of campaign traffic data to Adobe Analytics and other relevant data repository for reporting and analytical purposes.
Configure event triggered campaigns per business requirements.
High level understanding of databases from Customer data to Campaign data level.
Understanding of data flows and ETL/workflow schedules.
Hands on experience in SQL, Oracle, or another relational database for building packages triggers.
Monitoring system health, provide input for the application server, and provide database server clean-up activities.
Monitor automated campaigns.
Good understanding of DBMS.
Good understanding of Schema.