Software Marketing & Communications Product Marketer

Product Marketing is at the intersection of Marketing, Product Management, Sellers, and Business Partners. As a Product Marketer, you will be responsible for articulating the point of view and value proposition for IBM's Software products and audiences we serve, to grow IBM's market share. We are seeking a product marketing champion to join our Software Marketing & Communications team, which works to capture the market and support pipeline generation and new client acquisition for IBM Software by leading cross-IBM campaigns and product-level marketing and communications efforts.In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.Your primary responsibilities include:Acting as the market catalyst for IBM Software offerings, providing guiding views on key problems, competitors, and differentiators grounded in dataIdentifying opportunities, distinctive competencies, and positioningTranslating technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM's offeringsActing as the launch linchpin that galvanizes internal support across all channels and drives demand for the offeringsStaying active in customer conversations whether at events or in the field and onlineWe offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work.#ISAICHQMCC24CHQMCCRoles