ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
The Category Management team develops and implements marketing strategies to identify effective distribution channels. Researches and analyzes the marketplace to identify new channel, partnership and co-branding opportunities. Develops and monitors channel opportunities, licensing agreements, joint ventures and partnerships to maximize revenues. Designs, develops and implements marketing programs with third-party partners.
This role in summary
In marketing, the role of a category is to help companies promote and brand a group of related products. It can also help set the context for a product and help a prospect understand a company's value
Your responsibilities will include
o Responsible for delivery of Category P&L
o Accountable for driving category sales and support sales channels through execution of advertising, promotion and branding activities
o Responsible for market size estimation, identifying market trends and shifts in consumer preferences and pricing decisions pertaining to the category
o Responsible for tracking and mitigating competition actions
o Responsible for driving various planning cycles (eg, long range plan, profit plan, operating plan) for product categories.
o Responsible for supporting product design process, mining of consumer relevant innovation and maintaining the health of product portfolio
o Responsible for New Product Development, Launch and Project Management
o Stakeholder Management
External :Collaborate with Vendors
Internal:
Collaborate with platform teams, design, procurement and supply chain team towards product development
Collaborate with Sales Channel Heads and Regional Sales Managers to identify portfolio gaps and execute tactical interventions
Minimum requirements
At Least 2 years of sales & 5-7 Years in Category Management/ Brand Management
Full Time MBA
Preferred skills and experiences
1. P&L Management
2. Consumer Insight & New Product development
confidence
3. Marketing Communication
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter,LinkedIn ,Instagram andYouTube .
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.