You Lead the Way. We've Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
Function Description
The role is responsible for strategy and analytics to deliver US Merchant Marketing goals for GMNS by deriving central, scalable data driven Test and Learn approach to drive greater and efficient usage of AXP network through Marketing journey optimization.
Purpose of the Role
Closely partner with Marketing, Product, Investment Optimization to implement effective strategies to drive targeting analytics for greater usage of network through Partner Marketing.
Collaborate with Data Science teams in creating robust strategies for retaining merchants who are at risk of going inactive.
Continue evolving strategic priorities: Card Member POC, Value of Amex to Merchants and Welcome acceptance
The incumbent is expected to ensure accurate measurement, efficient channel planning and leverage world class analytics & data science to create robust experimentation for making quick and informed decisions.
This role requires a solid background in strategy analytics, technology, and exceptional problem-solving skills.
Prior experience on Experimentation designs, Channel attribution and media analytics is a plus.
Job Responsibilities:
Lead and empower an impactful team
Work in a dynamic, fast changing environment, with attention to detail, superb communication skills and success driving results through multi-functional collaboration
Analyzing data to create insights to advise strategy and tackle business problems
Evaluate impact on business of different strategies/initiatives and generate insights and recommendations for further improvement
Innovating and evolving processes to drive business results
Expand usage of data-backed decisions/data science in strategies and scaling up opportunities for the channel
Champion the expansion of digital targeting techniques to help improve scale, efficiency and quality.
Partner with multiple stakeholders across business units and geographies to drive testing and implementation of new insights and processes
Critical Factors to Success:
Solid ability to get results, self-starter.
Good interpersonal, written, and verbal communication skills
Ability to influence external partners, colleagues and senior leaders with clear thinking, robust analysis, and strong business intuition.
Business Outcome
Furthering Test and Learn charter to expand vibrant acceptance amongst merchants
Effective use of personalization capabilities to optimize business objectives (growth, return on investment/financial impact etc.)
Evaluate new advanced analytics techniques to improve coverage and accuracy of targeting.
Leadership Outcomes:
Put enterprise thinking first, connect the role's agenda to enterprise priorities and balance the needs of customers, partners, colleagues & shareholders.
Lead with an external perspective, challenge status quo and bring continuous innovation to our existing offerings
Demonstrate learning agility, make decisions quickly and with the highest level of integrity
Minimum Qualifications:
4+ years of relevant experience in analytical domain
Ability to drive insights from data, manage multiple projects and drive results in a fast-paced environment
Strong collaborator with an ability to build relationships and challenge the status quo
Excellent business writing and presentation skills with the ability to communicate effectively with all levels of management and influence strategy
Intellectual curiosity and ability to learn quickly
Demonstrate attention to detail and ability to drive results
Technical Skills: Familiarity with SAS/ SQL, R, Python, Hive, PySpark and Tableau.
Bachelors in Statistics/Mathematics/Economics/ Engineering with relevant experience
Preferred: Post Graduation in Statistics/Mathematics/ Economics/Engineering/Management
Experience in the merchant business is preferred
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
Support for financial-well-being and retirement
Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
Generous paid parental leave policies (depending on your location)
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.