Lead - Integrated Multichannel Marketing

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Lead - Integrated Multichannel Marketing

POSITION PURPOSE:
This position contributes to Bayer Zydus Pharma Customer Engagement Excellence to support the development of cutting edge Bayer platform capabilities (i.e. Veeva CRM, Veeva Align, DMAC tool, DART, etc), Business Insight/Reporting solutions and maintenance of complete and accurate data (People, Customer, Product level) to create business value across all brands and TA's.
Commercial support is provided when setting standards, developing platform frameworks, trainings and guidance as well as implementing services to the Commercial organization with main focus being Must-Win Brands. These actions help to successfully execute the India strategies and to ensure the future success of the India business and thereby positively contribute to the profitable growth of India Pharma business overall.

YOUR TASKS AND RESPONSIBILITIES:
Technical Subject Matter Expert on all Veeva Platform modules and functionalities
Acts as the Go-To-Expert for Bayer enabled modules and functionalities (e.g. Consent Capture & Management, CRM, Best-Time-to-Meet, Survey, Event Management, Align, Coaching, Engage, Free-Text including monitoring process) and is able to train relevant stakeholders (e.g. Sales, Marketing, Medical).
Understands and guides relevant stakeholders through the processes that are enabled by Veeva functionalities and other Bayer tools (i.e.DMAC) and upskilling them on a regular basis wrt changes and best practice processes
Responsible for testing new features / functionality enhancements in every monthly Global release - Acts as 1st level of end-user support such as troubleshooting, ticket raising for all stakeholders.
Supports publishing of digital contents into the Veeva CRM environment.
Supports uploading or creation of Customer Surveys into the Veeva CRM environment and prepares & converts raw data into a format needed by relevant stakeholders for further analysis..
Monitors the usage and finds solutions which will further enhance Veeva utilization and adoption (e.g. further training/guidance).
Shares any success of approaches, makes suggestions on process and functionality improvements to the APAC IMCM/ Data Steward Community. Provides additional support to these Communities to further excel in IMCM execution. Aligns on Veeva configuration aspects with Regional APAC Customer Engagement Excellence and IMCM teams.

Expert on Multi Channel Cycle Plan (MCCP) execution
Informs, trains and aligns with all stakeholders on optimal MCCP preparation, uploading, execution, monitoring and deviation management.
Is the Go-to-Expert on the Veeva Align module which is the pre-requisite for optimal territory management and optimal MCCP uploading.
Monitors the MCCP attainment rates by individuals, teams, geographies, provides analysis and recommendations on how to improve the achievements.
Provides Customer data back to the Country SFE / Customer Engagement Excellence as basis for Segmentation and Targeting Exercises
Provides MCCP attainment data back to the Sales Incentive responsible colleagues for their analysis

Drives expert reporting solutions and sets India Performance Standard expectation
Informs, trains and aligns on India aligned Key Performance Indicators, definitions, algorithms/fomulas and minimum standards with all stakeholders, both activity and sales results based, in cooperation with the Country Sales Force Excellence / Customer Engagement Excellence colleagues.
Leads at expert level all relevant and available reporting solutions including, but not limited to activity (DART Lite, SFDC operational reports/dashboards, Adoption KPIs) and sales (e.g. IQVIA, Primary and Secondary sales data management).
Expert in data visualization tools such as Tableau.
Is the go-to person for ad-hoc report creation where globally available solutions do not suffice.
Is able to analyse the detail of reports by individual, team or geography, pro-actively flags issues or changes and provides solutions on how to improve the outcomes.
Provides input and feedback to the APAC IMCM/Data Steward/BI Communities highlighting the success of approaches, makes suggestions on Reporting improvements.

Assures Quality of People, Customer and Product Data (Medical & Commercial)
In Configuration phase:
Works with Migration team to agree on Migration scope.
Maps to be migrated legacy data into new Veeva CRM data model.
Coordinates all data cleansing activities before data is migrated ensuring that only clean and relevant data is migrated.
Helps to design the future data validation process (internal or external provider).
Works on a data archiving plan for legacy system and coordinates alignment with local data privacy regulations.

In Testing phase:
Supports migration, helps to test the new processes end-to-end and tests data quality.

In Hypercare phase:
Primary contact for all data related questions.
Implements data quality measures provided from global team.
After Hypercare phase:
Dominates at expert level all relevant and available Bayer data, reporting standards, governance processes and dependencies.
Inspires and motivates relevant stakeholders to achieve ambition - 100% complete and accurate data quality (data integrity) in the Country CRM database.
Informs, trains and aligns with all stakeholders on the processes regarding change requests to People, Customer, Product data, validates data requests and implements changes based on agreed protocols.
Implements India standardized processes and performance standards with all stakeholders
Works with Global and APAC Teams on best practice approaches, suggests improvements and provides solutions.

Complies with local regulations, industry and Bayer's code of conduct at all times.
Serves as Data Subject Matter Expert, drives optimal usage of all Bayer iMCM Platforms (i.e. Veeva CRM, DART Lite, DMAC), adheres to all Bayer standard and aligned processes and ensures a Company-wide understanding to advocate the right behaviors towards a superior Customer Engagement.
Ensures complete and accurate Customer data integrity, which is quintessential to Bayer's ambition to be a leading MNC in the IMCM space.
Ensures a clear stakeholder understanding on available reporting opportunities, KPIs, their definitions and algorithms.
Drives behavioral changes in the Country Marketing, Sales and Medical stakeholders by implementing and following-up training initiatives on relevant processes and functionalities.

WHO YOU ARE:
University / Bachelor degree in appropriate discipline. MBA preferable but not mandatory
Minimum of 3 years of pharmaceutical CRM/Data Steward experience with a good understanding of Pharma Marketing and Sales processes
Pharmaceutical Sales and Marketing experience a plus
Prior Veeva Administrator and/or Veeva Align Certifications a significant advantage
Proven Veeva process and functionality expertise including conveying the training of key users
Advanced CRM and Segmentation and Targeting knowledge and experience
Demonstrated proficiency in successfully providing reporting solutions to business stakeholders
Expert Analytical skills
Proven track record of project management
Advanced Excel and data modelling skills
Ability to communicate in English (oral and written), command of additional local language a plus
Strong interpersonal / relationship building skills
Ability to develop and implement innovative ideas and creative concepts.
Ability to work independently with minimal guidance; determine own priorities and monitor resources within own work
Proven ability to think strategically and act operationally BAYER Competencies
Customer Focus: Builds strong customer relationships and delivers customer-centric solutions
Plans and aligns: Plans and prioritizes work to meet commitments aligned with organizational goals
Drive Results: Ensures accountability and consistently achieves results, even under tough circumstances
Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives
Business Insight: Applies knowledge of business and the marketplace to advance the organization's goals

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YOUR APPLICATION

Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.

Location:
India : Maharashtra : Thane

Division:
Pharmaceuticals

Reference Code:
831636

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+022-25311234