Content Technical Analyst- Adobe Analytics

Monitor performance of organic content and paid campaigns across different channels such as website, social media, mobile etc.Track KPIs on content marketing analytics tools, such as Google Analytics and Adobe Analytics.Conduct in-depth analysis of content performance, extracting actionable insights for optimization.Utilize A/B testing methodologies to refine and improve content strategies.Develop and present reports using data visualization tools (Tableau, Power BI) for stakeholders.Track and analyze SEO metrics to enhance content visibility and search engine rankings.Evaluate user engagement across various content channels and platforms.Collaborate with content creators and strategists to align analytics with content objectives.Build and maintain cross-channel attribution models.