Title : Campaign Management - Assistant Manager – Lending
(Looking for Immediate Joiners)
About Us:Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, Elevation Capital, Berkshire Hathaway, T Rowe Price, and Discovery Capital.
About the team:
Offline Payment vertical caters to our merchant partners by offering them products like QR code, Soundbox, EDC, Loan. Paytm has been a pioneer in merchant space by introducing innovative solutions like QR codes to accept payments and Sound-box to recon payments by voice alerts. We are also distributing loans to these partners via our 'Paytm for Business' App.
About the Role:
We are looking for Campaign Managers for accelerating the core growth metrics and user numbers. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you!Responsibilities:
Key Responsibilities:
-Configure and implement all planned campaigns and ensure timely go-live as per planned
marketing calendar
-Work with content team to create highly engaging creative and content to optimize CTR and
conversions
-Designing and carrying out experiments and A/B testing, to optimize conversion across the
user funnel
-Analyse and report on campaign performance metrics, using marketing analytics tools
-Work closely with cross-functional teams, including product, traffic and business, to ensure
alignment and effective execution
Qualifications:
- Advanced knowledge of Clevertap or similar tools and its features like Journeys, Recurring
campaigns, event based triggers
- Experience in marketing automation and communication personalisation
- Experience handling a small team of campaign managers and helping them implement
campaigns correctly, debug their issues and increase their productivity
- Understanding of marketing analytics and how to track campaign performance including
concepts like impression, CTR, UTM, attribution, conversion funnels and control groups
- Experience working with content teams to draft effective and engaging communications.
- Minimum of 5-6 years of experience in category marketing operations
Skills that will help you succeed in this role:
1. Advanced knowledge ofClever tap / Mo-engageor similar tools
2. Working knowledge ofFigma
3. Working knowledge ofSQLand dash boarding tools like Looker / Looker studio
4. Work experience withConsume Internet companies.
Why join us?
·A collaborative output driven program that brings cohesiveness across businesses through technology
·Improve the average revenue per use by increasing the cross-sell opportunities
·A solid 360 feedback from your peer teams on your support of their goals
·Respect, that is earned, not demanded from your peers and manager
Compensation:
If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize
