As an AI Advocate within the ibm.com team, you'll harness your skills to engage in the development of explainers and tutorials, which will focus on common AI use cases that can be solved for via IBM's watsonx platform.
Your role is to build authoritative content focused on topics related to the Data and AI space to encourage and drive adoption in this space. You should leverage internal product enablement, market and academic research, books, top articles and videos on search engines to inform your content. This in-depth research will allow you to identify content patterns and cross reference information across sources, enabling you to craft authoritative technical content on search engines. Your content should drive organic traffic outcomes to the IBM website as well as progress (i.e. convert) users further down the marketing funnel. You will establish partnerships with our technical sales teams to understand the different use cases that are emerging within POCs.
Design, develop, and publish IBM technical content (e.g. embedded in the UI, product tours, messages, product & API documentation, multimedia) that is easy to use, easy to understand, and easy to find.
You should be able to consume and understand information on complex technology topics from trusted sources to author informational articles and tutorials in a clear and concise manner. Your articles should avoid buzzwords and business jargon.
Evaluate content requests and work with stakeholders, such as Product Owners, En-gingering, Marketing, and Design, to understand the business problem, goals, and out-come. Simplify technically complex concepts and details from multiple sources into consumable content that drives user actions.
Stay up to date with the latest trends and advancements in AI, foundation models, and large language models. Evaluate emerging technologies, tools, and frameworks to assess their potential impact within our day-to-day work as a team.
Partner with product marketing to weave in IBM's point of view on a specific technology topic.
Navigate IBM products, like watsonx, to document common industry-related tasks (e.g. using a Jupyter notebook in watsonx.ai to build machine learning models).
Collaborate with SEO strategists and user researchers to understand the content needs of our core audiences.
You enjoy public speaking at meetups, conferences, and internal events. Experience implementing A/B testing at scale, tracking and diagnosing funnel metrics with a proven record of generating growth through analytics Bachelor's Degree Master's Degree IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer.